The gig economic system has boomed lately, and it reveals no indicators of slowing down. In 2024 alone, an estimated 41 million US staff reported having aspect hustles. Whereas some Individuals interact in a aspect gig as a result of they’re keen about it, the bulk (72%) do it to complement their common earnings, in line with a TurboTax survey of 1,000 aspect hustlers. And slightly below half (44%) have a aspect gig for the pliability it supplies.
Along with working a survey about aspect hustles, we wished to search out out the place numerous aspect hustles have the best demand throughout the US. We additionally discover why specific aspect gigs thrive in these areas. You may see the complete methodology on the finish of the piece.
The place gig work is booming: The US cities with the best aspect hustle demand
To determine the place demand for hiring aspect hustlers is the best, we analyzed search curiosity associated to well-liked gig roles. This information highlights cities which have the strongest client demand based mostly on the place individuals are most actively looking for companies:
Freelance graphic design: Myrtle Seaside, SC
Canine strolling: Boston, MA
Pet sitting: Bend, OR
On-line Tutoring: Huntsville, AL
Rideshare and supply companies: Honolulu, HI
Digital help: Santa Barbara, CA
Handyman companies: Youngstown, OH
Social media administration: Champaign, IL
Images: Elmira, NY, Fast Metropolis, SD, Charlottesville, VA (tie)
Home sitting: Madison, WI
Baby care: Elmira, NY
Private help: Helena, MT
Private health coaching: Panama Metropolis, FL
Garden care and landscaping: St. Joseph, MO
Trip leases: Panama Metropolis, FL
Home cleansing: St. Joseph, MO
Facet hustle demand by metropolis
Why aspect hustles are thriving in these cities
The demand for aspect hustles varies extensively by location, pushed by financial traits, way of life components, and native demographics. Listed here are some insights that will clarify why we see excessive demand for numerous aspect hustles in these cities:
In tourism-driven cities like Honolulu, Myrtle Seaside, and Panama Metropolis Seaside, aspect hustles corresponding to trip leases and rideshare driving could also be in demand as a consequence of an inflow of annual guests.
Excessive-income areas like Santa Barbara and Boston drive demand for digital assistants and home cleansing companies, as residents with busy schedules and disposable earnings could usually outsource duties.
Faculty cities and enterprise hubs, together with Champaign, Huntsville, and Madison, create sturdy markets for tutoring, home sitting, and social media administration—presumably pushed by pupil populations and entrepreneurial communities.
Finally, aspect hustles thrive in cities the place native wants align with versatile, service-based alternatives. These gig roles are filling gaps in native economies, offering regular earnings for unbiased staff.
Market competitiveness additionally performs a task in aspect hustle traits—63% of survey respondents with bodily location-based hustles reported going through excessive competitors. Those that work remotely might be able to keep away from a few of this competitors, even when they dwell in additional populous cities.
Realities of the aspect hustle economic system: Developments in 2025
For a lot of Individuals, a aspect hustle isn’t simply additional earnings—it’s a monetary necessity. Whereas the median US family earnings is $80,610, our survey discovered that 69% of aspect hustlers earn lower than that, with 44% reporting family incomes beneath $50,000.
Why folks select to have a aspect hustles
Facet hustles are sometimes seen as a method to bridge monetary gaps, however for a lot of, the motivation extends past simply making extra cash.
72% of aspect hustlers began their gig to complement their earnings, utilizing it as a monetary buffer for bills, financial savings, or discretionary spending.
44% selected aspect hustling for flexibility, permitting them to set their very own hours and work round their way of life.
10% hope to ultimately stop their day job and transition their aspect hustle right into a full-time enterprise.
Past monetary causes, ardour and private pursuits additionally play a task in selecting the kind of aspect hustle they need to work in:
44% of respondents pursued a aspect hustle based mostly on a private interest or ardour they wished to monetize.
25% bought their aspect hustle concept from social media, influenced by on-line traits and proposals.
30% leveraged their current job-related expertise, making it simpler to enter a well-recognized business and begin incomes quicker.
Funds and earnings
Though many individuals begin a aspect hustle to make extra cash, 45% earn lower than $500 per 30 days, whereas 27% herald at the very least $1,000. The bulk—79%—say their aspect hustle earnings is supplemental, whereas 21% depend on it as their main supply of earnings.
Facet hustle earnings helps cowl quite a lot of monetary wants:
56% use earnings for normal payments
52% put it towards discretionary spending (holidays, purchasing, leisure)
40% save or make investments their aspect hustle earnings
Apparently, 53% of respondents handle multiple energetic aspect hustle, balancing a number of gigs to maximise earnings.
Common aspect hustles
A number of the mostly reported aspect hustles embrace:
Rideshare and supply companies (21%)
Handyman companies (18%)
Social media influencer/creator (16%)
Babysitting and childcare (15%)
Pet sitting and canine strolling (12%)
Time commitments
The time dedication varies:
50% of aspect hustlers work lower than 10 hours per week
27% put in 11-20 hours
13% work 21-30 hours
5% spend 31-40 hours
5% dedicate 40+ hours
Flexibility is a significant driver, with 44% of respondents saying they began their aspect hustle for the liberty it supplies. Nonetheless, solely 10% have plans to stop their day job to pursue it full-time.
How aspect hustlers discover work and handle their enterprise
To draw purchasers:
49% use social media for promotion
46% faucet their private networks
31% leverage on-line platforms like Upwork or Fiverr
Managing funds and funds can be key, with 66% of respondents utilizing digital fee and earnings administration platforms like PayPal, Venmo, or QuickBooks.
The challenges of aspect hustling
Balancing a aspect hustle with each day life isn’t at all times simple. The largest challenges reported by aspect hustlers embrace:
Time administration: 48%
Discovering purchasers: 35%
Market competitors: 30%
Moreover, 57% of respondents expertise seasonal demand fluctuations, impacting their capability to generate constant earnings.
A rising demand for aspect hustles
Regardless of these challenges, many aspect hustlers are seeing constructive traits. Prior to now 12 months:
37% reported a rise in demand for his or her companies
34% gained new varieties of purchasers or prospects
As monetary issues proceed to develop, the gig economic system is evolving, and aspect hustlers are adapting to fulfill altering market calls for.
Methods to leverage these insights to your aspect hustle
Figuring out the current (and regional) aspect hustle statistics is one factor, however for those who’re seeking to increase your common earnings, you could take motion. Listed here are some methods to leverage these findings to your benefit:
Concentrate on cities the place demand is excessive. Sure areas have larger demand for aspect gigs than others. Run a web-based seek for phrases like “side hustle in demand near me” or “top 10 side hustles in my area” to see what’s more likely to generate earnings.
Take into account a web-based aspect hustle. You don’t essentially must dwell the place you’re employed. Our survey discovered that 26% of individuals are based totally in a bodily location, whereas 27% have a mix of on-line and bodily places. In case you’re struggling to search out purchasers, take into account working on-line.
Broaden your community and on-line presence. About half of respondents (49%) promote their aspect hustles (or discover prospects) on social media platforms like LinkedIn. One other 46% faucet into their private community. Select a platform and keep energetic on it to construct your on-line presence and appeal to extra purchasers.
Concentrate on components that affect your companies. A number of the hottest aspect hustles are seasonal, so take into account this when planning your companies. If demand dips throughout sure instances of the 12 months, take into account selecting up one other aspect gig till it picks again up.
Use your current talent set. Roughly 30% of individuals select a aspect hustle for which they have already got related job-related expertise or expertise. Whereas it doesn’t harm to attempt one thing new, leveraging what you already know could make it simpler to earn extra.
Preserve innovating. If demand or earnings is missing, it might be time to make a couple of modifications. Consider the best way you’re discovering purchasers, how a lot you’re charging, and the companies you’re offering to see the place you’ll be able to innovate or enhance.
The Way forward for Facet Hustle Demand within the US
The aspect gig business isn’t going anyplace, however regional, way of life, and financial components can all affect your earnings potential. Getting a really feel for aspect hustle traits and demand might help you be strategic about the place to supply your companies and easy methods to increase your earnings.
After all, managing earnings out of your aspect hustle can get difficult, particularly throughout tax season. Whether or not you’ve one aspect hustle or a number of, TurboTax helps you simply navigate your taxes and get the deductions you deserve. You may both do your taxes your self, or have one in all our tax specialists to file for you. File confidently and maximize your aspect hustle earnings with TurboTax.
Methodology
To determine the metropolitan areas with the best demand for numerous aspect hustles, we used a multi-step course of combining information from search engine optimization instruments, search demand instruments, and secondary analysis.
Facet hustle choice: We analyzed well-liked and high-demand aspect hustles throughout the US, specializing in actions that present versatile incomes alternatives. To compile the checklist, we reviewed a number of sources, together with business reviews, respected publications, and well-liked freelance platforms.
Key phrase analysis and search intent: Utilizing an search engine optimization key phrase analysis software, we recognized hiring or transactional queries that potential purchasers generally use when in search of aspect hustlers.
Search demand evaluation: Every question was enter right into a search demand software to evaluate search curiosity over a 12-month interval and throughout metropolitan areas. Information was gathered on February 10, 2025. This helped decide which metropolitan areas confirmed the best ranges of curiosity for either side hustle class.
Survey information integration: To assist our findings, we built-in insights from a survey of 1,000 folks with at the very least one energetic aspect hustle. This survey was performed on December 9, 2024. These insights helped guarantee our evaluation mirrored not simply search habits however the experiences of aspect hustlers throughout the US.
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